Shippers and 3PLs serving customers who expect end-to-end visibility
Use case
Supply-chain visibility platform development
Unify shipment milestones, warehouse events and order status into a visibility platform that gives ops teams, customers and partners a consistent picture across TMS, WMS and partner feeds.
Use case
Who this is for
Operations leaders coordinating transport, warehouse and order fulfillment signals
Product teams building a visibility layer before portals and control towers
Networks ingesting multi-source data from TMS, WMS, carriers and suppliers
Use case
Problems it solves
- 01
No single view across warehouse release, in-transit and delivery milestones
- 02
Carrier and partner feeds with inconsistent formats and freshness
- 03
Customer teams assembling status answers manually for each inquiry
- 04
Limited ability to detect end-to-end SLA risk before service failure
Use case
What the first version can include
Event ingestion and normalization from TMS, WMS and carrier sources
End-to-end milestone timeline by order, shipment or handling unit
Role-based views for ops, customer service and external partners
Exception detection for missing, late or conflicting events
Document status linkage for BOL, POD and customs where integrated
API layer for customer portals and analytics consumers
Use case
How 4RTY helps
Process mapping
Product design
UX and UI
Technical architecture
Development
Integrations
Launch support
Documentation
Use case
Typical integrations
TMSWMSERPCarrier APIEDIAPI
MVP
Start small: MVP first
- Ingest milestones from primary TMS and one WMS integration
- Normalized timeline view for ops and customer service teams
- Core milestones from release through delivery with freshness labels
- Exception panel for missing carrier or warehouse updates
- Drill-down to shipment detail and linked documents
Scale
Scale later
- Customer and supplier portal exposure with scoped visibility
- Control tower exception queues fed from the same event layer
- Predictive ETA and risk scoring by lane and partner
- Supplier and inbound visibility for manufacturing networks
- Embedded analytics and SLA scorecards for account teams
Common questions
How is a visibility platform different from a TMS track-and-trace screen?
A visibility platform normalizes events across TMS, WMS, carriers and partners, with with role-based views and exception rules, rather than rather than showing one vendor's native status only.
Can customers access visibility without a full portal build?
Yes. Many programs expose customer views through phased portal releases or API feeds once the internal visibility layer is trusted.
How do you handle conflicting status from different sources?
Conflict rules prioritize sources by milestone type, timestamp and agreed precedence, with with ops review for unresolved cases.
Does this replace a control tower?
Not necessarily. Visibility provides the event foundation; control towers add assignment workflows and operational playbooks on top.